About Eat Out Marketing

 

 

 

Eat Out Marketing is the franchise arm of Eat Out Group of websites, an Internet directory dedicated to promoting the food and eating out industry in specific counties throughout the UK. The business has been in operation for 7 years, initially focusing on the development of Eat Out Cornwall then Eat Out Southwest. Cornwall, Devon & Somerset are now well established counties. Bath & Bristol, Dorset, Wiltshire and Gloucestershire are live with an imminent marketing plan to drive these counties forward.

 

Cornwall, Devon and Somerset have clearly validated the business model and have proved its commercial viability. We are now in a position to take this business to its next stage and start scaling up the operation to service other counties throughout the UK.

 

We have invested heavily in developing the South West. This investment and experience has enabled us to clearly understand what we need to achieve and scale up the business model to incorporate a national framework. Whilst the current architecture has serviced the South West effectively we have now taken the overall solution to the next stage. Technology has moved on considerably since the initial solution was put in place. We have embraced new technologies and enhanced the overall web based solution to effectively manage and promote the large scale development throughout the UK.

 

Our model is based on a low cost entry point to achieve high volume subscription to the service. This approach makes the directory far more valuable to the Internet user community and delivers a highly competitive web presence for our customers. This is one of the key differences between our business and our major competitors. To ensure such an approach is viable we have designed a business model that is scalable while at the same time keeping administrative and managerial overheads to a minimum.

 

We have achieved this by updating our technology framework to ensure it has grown with the business. This has demanded a high level of investment whilst making the introduction of additional counties much more cost effective and much faster. This new solution has introduced a broad range of business tools for the franchisees to help them effectively develop their own region and maximise the revenue generating opportunities. This includes areas such as Content Management, CRM & Internet Marketing.

 

>> Click here to download the Eat Out Marketing Company Profile PDF

 

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